Should I Invest in a Custom Vehicle Wrap?

Looking for more bang for your buck when advertising your business? Consider investing in a vehicle wrap.

You may have considered billboards, a local publication, TV, or radio. However, when you consider the recurring costs of these advertisements, they can get extremely expensive over time, putting a strain on your pockets. 

According to Fit Small Business, if a business owner is considering investing in a traditional billboard, they need to “(p)lan to spend from $750 to $1,500 a month for physical billboard campaigns in rural areas, $1,500 to $2,000 in small to midsize cities, and $14,000 and up in larger markets.” 

Vehicle wraps can be a more innovative solution to your advertising needs.

Here are 3 simple reasons you may be better off with vehicle wraps. 

Vehicle Wraps Let You Advertise While You Drive.

If visibility and brand awareness are your goals, having a vehicle wrap on your business vehicles is a no-brainer, especially if you are a business that finds its way around town. Instead of being frustrated while stuck in traffic, you know that every minute you are on the road is an opportunity for a potential customer to discover you. 

The Outdoor Advertising Association of America conducted a study that found that vehicle wraps can be visible to between 30,000 and 70,000 people per day (depending on location, time spent on the road, and traffic volume). 

Investing in a high-quality wrap ensures that your brand colors, logo, slogan, and contact information are front and center. If your goal is to be top-of-mind when your customer needs you, more “impressions” (or opportunities to see your brand) create a better likelihood of a customer choosing you. 

Vehicle Wraps are Cost-Effective

Many forms of advertising include a monthly payment, whether it is investing in a billboard, paying for a social media manager, or placing an ad in a local publication. While the monthly cost may be low according to your standards, the dollars can add up over time. 

Vehicle wraps, on the other hand, are a one-time fee. And better yet? Vehicle wraps are highly durable and can even protect the paint on your vehicle from the elements. The wrap may outlast your car (as long as you don’t use high-pressure washing). Instead of signing up for a “monthly payment plan,” you can budget for a one-time payment and forget about it.

Wraps are Customizable

Vehicle wraps are customizable. If you choose a high-quality sign company that employs skilled designers and installers, you can guarantee that your vehicle wrap will attract your customers’ interest. 

An added benefit is that vehicle wraps come with the possibility of removal and replacement without causing damage to your vehicle. If your company refreshes its logo, colors, or slogan, you can remove and reinstall your fresh design.

Looking for a “sign” to innovate your advertising? Check out Innovative Sign’s Portfolio to learn more about how our custom vehicle graphics and wrap may be a good investment for your business.

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