5 Questions to Ask Before You Buy a Sign
When it comes to buying business signs, it’s easy to focus on the design and forget about the details that make the difference between a sign that shines for years and one that fades or fails within months.
Whether you’re planning a rebrand, new build, or just replacing your existing signage, asking the right questions upfront can save you time, money, and headaches down the road.
Before you sign that quote or proposal, make sure you ask your signage provider these five essential questions.
1. Who Handles Permitting and Code Research?
One of the biggest roadblocks in any signage project is permitting. Every municipality has its own set of codes governing size, placement, lighting, and even colors.
Before you move forward, confirm that your signage partner will handle the permitting and code research process on your behalf. This not only ensures compliance but also prevents expensive redesigns and installation delays.
At Innovative Signs, we manage the entire process from start to finish so you can stay focused on your business while we handle the details.
2. Is Fabrication Done In-House or Outsourced?
Not all sign companies are created equal. When buying business signs, it helps to know that some sign companies outsource fabrication to third-party vendors, which can lead to inconsistent quality, longer lead times, and limited control over materials and construction.
An in-house fabrication team means accountability, faster turnaround times, and higher quality control.
Innovative Signs is a true one-stop shop. We design, fabricate, and install everything right here in our Wisconsin facility, ensuring every piece meets our standards (and yours).
3. What’s Your Installation Timeline?
A clear, realistic timeline is critical to your project’s success. Ask your signage provider how long it will take to complete fabrication, permitting, and installation, and what factors could impact that schedule.
A professional sign company should communicate timelines upfront and keep you updated along the way.
Our project managers provide start-to-finish coordination, ensuring your sign is installed safely, on schedule, and to spec without unnecessary surprises.
4. Are Your Signs U/L Approved?
When it comes to electrical signage, safety and compliance aren’t optional. U/L (Underwriters Laboratories) approval means that your sign meets national safety standards for electrical components and fabrication.
Always confirm that your signage provider uses U/L-approved parts and certified electricians for all electrical installations.
At Innovative Signs, every illuminated sign we produce is U/L approved — giving you peace of mind that your sign is not only beautiful but built to last safely.
5. What Happens If Service or Repair Is Needed Later?
Even the highest-quality signs require maintenance over time. LEDs dim, faces crack, or storms cause damage.
Before you buy, ask your signage provider what their service process looks like. Do they offer maintenance plans or emergency repairs? How quickly can they respond if an issue arises?
Innovative Signs stands by our work with full-service maintenance and repair capabilities — from replacing LED modules and wiring to full face replacements and retrofits. Because your sign should work as hard as your brand does.
When Buying Business Signs…
It’s more than a one-time transaction. It’s an investment in your business identity.
By asking these five questions, you’ll ensure you’re partnering with a signage company that prioritizes quality, safety, and long-term value.
At Innovative Signs, we don’t just make signs — we help businesses build visibility, trust, and recognition across Southeastern Wisconsin and beyond.
Ready to start your next signage project?
Contact us today to discuss your vision with our team.
