As a business owner, you need to get noticed. Carefully considering your signage provider is one of the most strategic moves you can make to get the highest quality signage at the best price. Only certain sign shops will be right for your business goals, brand identity, or location. 

No matter what type of business you want to advertise – whether family-owned or franchise- there are a few key qualities to look for in your signage partner. Just follow the SIGN.

S- Service

As a business owner, a few questions can help guide your sign shop search. 

“What type of services does this signage company actually provide?”

It’s important to know what types of signs you actually need. From temporary signage during constructon, to exterior illuminated signage, to wayfinding signage throughout a building, to installation, make sure that your signage provider provides all the types of signage services you need. There’s nothing worse than finding out you have to use another provider for the same job.

“What do other people say about this company’s service?”

What do other business owners like you have to say about this sign company? A great way to get a feel for the service of a sign company (or any company) is to do a quick scan through their social media pages, google reviews, and testimonials on their website. What do other people say about their experience working with this company? 

I- Integrity and Innovation


It’s simple. You want to work with a company that is straightforward, fair, and trustworthy. This means that your sign company does what they say they will do and owns their part. Does the sign company show signs of honoring deadlines? Of making good on their mistakes? On providing the highest quality of service the first time?


Working with a sign company is not just a transaction with a manufacturer. Many sign companies offer in-house design services that can help you innovate your rebrand, consider different materials and lighting for different stylistic effects, and explore possibilities for your marketing that you didn’t know existed. 

As a business owner, it’s important to pair with industry experts when considering investing in your signage.

G- Gets the Job Done

Does the sign company have the people, tools, connections, certifications, and processes to get your job done on time and above your standards?

Can you find evidence of the sign company completing difficult installations, meeting strict deadlines, or perfectly matching a brand goal? 

N – Newest Equipment

You want the best machines for your signage. New, state-of-the-art equipment means that your signs can be created with higher quality and fabricated more quickly and efficiently. 

Some examples of equipment you may want your sign company to have on-site: 

  • Paint Booths
  • Routing Tables
  • Channel letter bending equipment
  • Large Format Printers
  • Fleet of Installation Trucks

Equipment is exciting, but for you, it means higher quality signs, more customers, and more money in your pockets.

When shopping around for a signage provider, business owners should remember the SIGN. Service, Integrity and innovation, Getting the Job Done, and the Newest Equipment are all great qualities to look into as you research. 

Innovative Signs would love to show you our exemplary service, innovative staff (and in-house design team), experienced employees, and 2-years young manufacturing equipment. These are just a few of the ways we can benefit your business. 

Be sure to check us out on Facebook and Linkedin, and stop by our website today! We’d love to earn your business.