Lighted pole signs are an effective way to achieve visibility and brand presence. In today’s competitive business landscape, you need more than just a  marker for your business – you need powerful tools for branding and advertising. Let’s explore the world of lighted pole signs, exploring their definition, benefits, and impact on businesses.

What is a lighted pole sign?

Lighted pole signs are a type of outdoor signage commonly used by businesses to increase visibility and attract customers. A lighted pole sign, also known as a pylon sign, is a freestanding sign, usually mounted on a single pole or a series of poles. These signs are illuminated, making them visible at night or in low-light conditions.

Lighted pole signs benefits

One of the most significant advantages of lighted pole signs is their high visibility. They can be seen from a distance, making them ideal for businesses near highways or busy streets.

Pylon signs are also highly customizable in size, shape, color, and design. Businesses often incorporate logos, brand colors, and thematic elements to make the sign distinctive.

Lighted pole signs can significantly boost a business’s foot traffic and brand awareness. They serve as a landmark, making it easier for customers to locate the business.

While the initial investment can be significant, lighted pole signs are cost-effective in the long run due to their durability and the consistent advertising they provide. Pylon signs are also energy efficient, giving you lower overall cost. With technological advancement, many lighted pole signs now use energy-efficient lighting solutions, reducing overall energy costs.

Lighted Pole Sign Qualities

Height and Visibility

One of the most notable qualities of pylon signs is their height. They are typically much taller than other sign types, making them visible from a greater distance. This is particularly beneficial for businesses located near highways or on busy streets.


Pylon signs often feature internal or external lighting, ensuring they are visible day and night. This increases the sign’s effectiveness and the business’s exposure.


These signs are built to withstand various weather conditions, making them a durable choice for outdoor advertising. High-quality materials are used to ensure longevity.

Double-Sided Lighted Pole Signs

Many pylon signs are double-sided, offering visibility from multiple directions. This increases the potential audience for the advertisement.

Structural Varieties

Different structural designs are available for pylon signs, from simple single-pole designs to more elaborate structures with decorative elements.

Installation and maintenance for your lighted pole sign

It’s important to note that erecting a lighted pole sign often requires adherence to local zoning laws and regulations. Businesses typically need to obtain permits before installation. That’s why partnering with a signage provider experienced in the sign permitting process is a must. 

Don’t take shortcuts. Use professional sign installation. Using companies that have their own fleet of bucket trucks, are accustomed to collaborating with general contractors and electricians, and have connections to third-party contractors will ensure you have a successful installation. And since pylon signs are designed to stand the test of time, regular maintenance is necessary to ensure the sign remains in good condition and functions correctly. 


Lighted pole or pylon signs are much more than just signage; they are crucial to a business’s marketing and branding strategy. Their high visibility, customizable nature, durability, and energy efficiency make them an invaluable asset for any business looking to stand out and attract customers. With proper adherence to local regulations and thoughtful design, these signs can become a landmark and a symbol of a business’s identity, contributing significantly to its growth and recognition in a crowded market.