Car wraps are one of the most memorable forms of advertising and worth the investment. Statistics by the OAAA (Outdoor Advertising Association of America) prove this. In a September 12, 2014 article titled “Car Wrapping Becomes Force To Be Reckoned With In Outdoor Advertising,” located on the bizjournals.com website it states “…statistics gathered by the OAAA show that each car wrap generates between 30,000 to 70,000 impressions on a daily basis.” This shows that car wraps are a low cost per impression form of advertising. The article continues by stating “…advertising on vehicles boosts brand-name recognition 15 times more than any other form of advertising.” The most important statistic this article shared was, “30 percent of people who view car wraps indicated they would base their buying decision on this form of advertising”. These statistics shows the value of a good wrap, that leaves consumers with a lasting positive impression.
There are additional benefits to vehicle wrap advertising beyond the statistics mentioned. First a car wrap is versatile, and can be used as long or short-term advertising. The recommended life of a vehicle wrap is around 4 years. A timeless marketing design can be created that coupled with the durability of the wrap will leave impressions for years. The ability to easily remove and replace a wrap makes them an excellent choice for short-term advertising as well. The wrap can be updated to bring awareness to a new product or promotion. A second benefit a car wrap has is the ability to target a local audience. By using a wrap to target a local audience you can increase awareness of your business with the audience that has the most potential to use your products or service.
The statistics show what a great value car wraps are as advertising. Additional benefits of versatility and local targeting help show that yes car wraps are worth your investment.