Rebranding is an exciting opportunity to redefine your company’s identity, communicate fresh values, and attract new customers. It involves much more than just updating your logo or color scheme. A crucial component of a successful rebrand is ensuring that your signage aligns with your new image and effectively communicates with your audience. Here’s what should be at the top of your list for your rebranding initiatives:
1. Wayfinding / ADA Compliance
Wayfinding signs are essential for guiding visitors through your space, whether it’s a retail store, office, or public facility. During a rebrand, updating these signs to match your new branding is vital for maintaining a cohesive look throughout your location.
ADA compliance is also critical. The Americans with Disabilities Act (ADA) requires that signage be accessible to all individuals, including those with visual impairments. This means incorporating features like Braille and high-contrast colors to ensure readability. Effective wayfinding supports your brand’s new aesthetic and demonstrates your commitment to inclusivity.
2. Rebrand Your Outdoor Signage
Exterior signage is the first impression potential customers will have of your brand, so it’s crucial that it aligns with your rebranding efforts. Key elements to consider include:
- Monument Signs: These signs are often used for businesses in larger commercial spaces or those wanting to make a significant impact. They are typically placed at the entrance of a property and can include features like illuminated elements or digital displays to enhance visibility.
- Building Signs: Whether it’s a channel letter sign, a wall-mounted sign, or a hanging sign, your building sign should clearly and prominently reflect your new brand identity. Consider materials and lighting to ensure your sign stands out day and night.
- Directional Signs: If your business is located in a complex or has multiple entrances, directional signs will help guide customers to the right place. These signs should be consistent with your rebranding theme and be strategically placed for maximum visibility.
3. Rebrand Your Indoor Signs
Interior signage is critical in creating a cohesive brand experience for your customers. Here are several types of indoor signs to consider:
- Reception and Lobby Signs: The reception area is the first interior space visitors encounter, It’s an ideal place for high-impact signage that reflects your new branding. This could include a prominent logo display or a creative wall graphic that sets the tone for the rest of the space.
- Office and Department Signs: Clear and branded signage is a must-have for efficient navigation for businesses with multiple departments or offices. This helps staff and visitors quickly find their way and reinforces your brand’s identity throughout the workplace.
- Informational Signs: These include anything from product displays to safety instructions. Updating these signs with your new branding ensures consistency and professionalism. It also helps reinforce your brand’s message across all customer touchpoints.
- Wayfinding Signs: Wayfinding signs guide people to different areas, like restrooms, exits, or conference rooms. Like outdoor signage, these should be updated to match your rebranding and designed for clarity and ease of navigation.
Rebranding is more than a facelift; it’s an opportunity to enhance your business’s visual identity. The right signage is essential for a successful rebrand. It guides visitors through your space and makes a memorable first impression.
At Innovative Signs, we specialize in creating custom signage solutions that align with your new brand identity. Contact us today to start your rebranding journey and ensure every sign reflects your fresh, new image!
