Let’s delve into the world of business awning signs! 

If you’re a business owner looking to enhance your storefront’s appeal or seeking an effective way to catch the eye of passersby, an awning sign could be your perfect solution. Beyond just being a tool for brand visibility, these signs double as functional elements that add to your business space’s aesthetic and practical aspects. We’ll explore what you need to know about awning signs, from their design and functionality to the crucial considerations before installation. So, whether you’re opening a new cafe, needing coverage for your drive-thru, revamping your retail store, or simply curious about how awning signs can benefit your business, let’s dive in and uncover the potential of these versatile signage options!

Business Awning Signs – The Basics 

Business awning signs are a type of signage used by businesses for multiple purposes. Here are some key aspects:

What are they?

An awning sign is attached to, and often part of, an awning – a cover made of fabric or other material, extending from a building’s facade over a walkway, window, or door. These signs serve both as advertising for the business and as a functional cover to protect customers from the elements.

What Are Business Awning Signs Made Of? 

They’re typically made from durable, weather-resistant materials like vinyl, canvas, or acrylic fabric. The design often includes the business name, logo, and sometimes additional information like contact details or services offered. Sign companies may even manufacture metal awnings that you see in a drive-thru, with directional information necessary in places like parking lots. Choosing colors, fonts, and imagery is crucial for brand recognition. 

Benefits of Business Awning Signs

  1. Visibility. Being at eye level, they’re easily noticed by pedestrians and can attract foot traffic.
  2. Dual Functionality. Besides advertising, they provide shade and shelter, enhancing customer comfort.
  3. Brand Enhancement: Custom designs can reinforce brand identity and aesthetics.

Types of Awning Signs

  • Fixed Awnings: Permanent structures, great for year-round use.
  • Retractable Awnings: Offer flexibility; can be retracted during adverse weather.
  • Illuminated Awnings: Feature built-in lighting for enhanced visibility at night.

Awnings can be a highly effective and multifunctional signage option for businesses, especially in areas with high foot traffic. They blend marketing with functionality, making them a popular choice for retail stores, cafes, and restaurants.

Business Awning Signs – What Contractors, Business Owners, and Architects Need to Know. 

When considering an awning sign for their business, owners should take into account several key factors:

1. Local Regulations and Permits

Before installing an awning sign, it’s crucial to understand local zoning laws. Many areas have specific regulations regarding the size, placement, and type of signage allowed. Obtaining necessary permits is a must to avoid legal issues or fines.

2. Design and Brand Consistency

The design of the awning sign should align with the business’s overall branding strategy. This includes using consistent colors, fonts, and logos that are easily recognizable and reflect the business’s identity.

3. Material and Durability

Select materials that are durable and suitable for the local climate. Materials like high-quality fabric, vinyl, or metal can withstand various weather conditions and maintain their appearance over time.

4. Visibility and Readability

The sign should be easily visible and readable from a distance. This means considering the size of the text and graphics, as well as the color contrast between the background and the lettering.

5. Illumination

If the business operates in the evening or if the area lacks sufficient lighting, considering an illuminated awning sign can enhance visibility and attract more attention.

6. Maintenance and Upkeep

Regular maintenance, such as cleaning and inspecting for damage, is essential to keep the awning sign looking good and prolong its lifespan.

7. Installation 

Professional installation is recommended to ensure that the awning is securely and safely installed. Poor installation can lead to safety hazards and damage to the property.

8. Cost and Budget

The cost of an awning sign can vary significantly based on size, materials, design complexity, and additional features like lighting. Businesses should budget accordingly and consider the long-term return on investment.

9. Impact on Customer Experience

An awning sign can enhance the customer experience by providing a welcoming entrance and shelter from weather elements, contributing positively to the business’s overall ambiance.

By carefully considering these factors, business owners can ensure that their awning sign effectively contributes to their branding and marketing efforts while also serving practical purposes.

Awning signs are more than just a branding tool; they are a multifaceted asset that can significantly enhance your business’s visibility and customer experience. Embrace the power of these signs and watch your business transform into a more vibrant and welcoming space!


If you’re looking for the best awning signs around Southeast Wisconsin, look no further than your local Waukesha sign company, Innovative Signs. We’d love to earn your business.