Channel Letter Signs are a Business’ Best First Impression

Channel letter signs are all around you. Imagine walking up to an outdoor shopping center, and each business’s name, custom colors, and maybe even logo are illuminated above each storefront. These signs shine once the sun goes down, allowing both walkers and drivers to see the signs as they pass by. 

These are likely channel letter signs. And there’s no better way to make a great first impression than with high-quality exterior signage.

What are Channel Letter Signs?

Also called backlit or illuminated letter signs, a channel letter sign is a three-dimensional exterior sign commonly located on a storefront. Its base and face are typically made of acrylic. The sign “return” (the side of the letters) is often made of steel, aluminum, or other high-quality material. These signs are often self-illuminated, containing internal LED lights to help observers notice them from far and wide.

Why should you invest in exterior signage? 

Here are the top four reasons you may want to invest in a high-quality channel letter sign for your storefront.

  • Visibility.

    When installed and positioned appropriately on your building, channel letter signs can be a billboard for your business day and night. There is no better way to make it easier for your customers to find you than a sign that reflects your brand colors, logo, and name. Even if Google Maps can help your client arrive, your sign gets them in the door.

  • Customizability.

    Size, color, font…you name it. These signs have few design limits, leaving your options endless.

  • Durability.

    Most exterior signage is made with high-quality materials designed to stand the test of time. They are created to handle the elements, making them a lasting and worthwhile investment for businesses. Not only this, but they are simple to maintain and repair.

  • Cost-Efficiency.

    Almost all internally-lit use LED lighting, which makes it both cost and energy-efficient for your business.

How do Channel Letter Signs Benefit Your Business?

Looking to update your exterior signage?

Are you in the process of expanding or starting a brand-new business?

Look no further than the experts at Innovative Signs, Inc.

We are a UL-certified manufacturer, which means we can create your illuminated channel letters in-house. We’d love to help you make a great first impression. 

We’ll take it one step further to make it easier on you – get an instant quote today.

First Impressions, Great Results.