In the world of business, making the right first impression is crucial. One of the first things potential customers notice about your establishment is your signage. This makes choosing the right type of signage for your business is a decision you shouldn’t take lightly. Two popular options to consider are monument signs and pylon signs.

As industry sign experts who serve Waukesha and the Greater Milwaukee Area in Wisconsin, we’re happy to share some key factors to consider when deciding between these signs.

Location and Visibility:

    • Monument Sign: Ideal for businesses located at ground level or near the road. These signs are at eye level, making them easy to read for passing traffic.
    • Pylon Sign: Suitable for businesses in areas with many competing signage or those situated farther from the road. Pylon signs are tall and can be seen from a distance, standing out in a crowded visual landscape.

Size and Space:

    • Monument Sign: Generally smaller and more discreet, which can be an advantage for businesses with limited frontage or space constraints.
    • Pylon Sign: Offers more room for larger logos, multiple business names, or additional information, making them great for shopping centers or multi-tenant locations.

Aesthetic Appeal:

    • Monument Sign: Often used for businesses aiming for a more sophisticated and classic appearance. These signs can be customized with materials like stone, brick, or wood for an elegant look.
    • Pylon Sign: Offers a modern and bold visual impact. They are often used by businesses looking to make a statement or stand out in a crowded area.

Branding and Customization:

  • Monument Sign: Allows creative and intricate designs, making it suitable for businesses with a unique brand identity.
  • Pylon Sign: Offers more space for additional business names or logos, making it a versatile option for shared locations.

Local Regulations and Permits:

Maintenance and Longevity:

    • Monument Sign: Typically lower maintenance due to their proximity to the ground and durability of materials.
    • Pylon Sign: This may require more maintenance, especially for lighting components or signs in harsh weather conditions.

Budget Considerations:

    • Monument Sign: Generally more cost-effective than pylon signs, making them a great choice for smaller businesses with limited budgets.
    • Pylon Sign: Offers a larger canvas for your message but can be more expensive to install and maintain.


The right signage for your business ultimately depends on your needs, location, budget, and branding goals. Carefully weigh these factors to make an informed choice that will effectively represent your business and leave a lasting impression on your customers. Whether you opt for the classic elegance of a monument sign or the bold visibility of a pylon sign, the right signage can be a powerful tool in your business’s success.


Get started with your signage journey by checking out some sign inspiration or calculating the cost of a sign project today.