As a business owner, you’re constantly seeking ways to make smart investments that bring a positive return on investment (ROI). Monument signs are an often overlooked aspect of your business’s physical presence. As a sign company in Waukesha, WI, that serves the greater Milwaukee Area, we’ve learned a thing or two about the importance of a great sign to attract your ideal customers. 

Let’s delve into the ROI of monument signs and explore how they can significantly benefit your business.

What is a Monument Sign?

Before we dive into the ROI aspect, let’s clarify what a monument sign is. Monument signs are large, freestanding signs typically positioned at the entrance to a business or along the roadside. They are made of durable materials like stone, brick, or concrete and are designed to showcase your business’s name, logo, and other important information.

Understanding ROI:

ROI, or Return on Investment, is a crucial metric in business. It measures the profitability of an investment relative to its cost. When considering a monument sign, you’ll want to evaluate both the upfront cost and the potential long-term benefits.

Key Benefits of Monument Signs:

  • Enhanced Visibility:

    • Monument signs increase your business’s visibility, making it stand out from competitors. A well-designed sign can attract the attention of passing motorists and pedestrians, potentially leading to increased foot traffic and sales.
  • Brand Recognition:

    • A professionally crafted sign reinforces your brand identity. It helps customers remember your business and associate it with quality and reliability.
  • 24/7 Advertising:

    • Unlike traditional advertising methods that require ongoing spending, monument signs offer continuous promotion of your business without recurring costs. They work 24/7, all year round.
  • Longevity:

    • Monument signs are built to last. With proper maintenance, they can endure for many years, providing a long-lasting return on your initial investment.
  • Local Regulations Compliance:

    • Some local regulations may require businesses to have specific signage. Investing in compliant signage avoids potential fines and legal issues.

Calculating ROI:

To determine the ROI of your monument sign, you’ll need to consider several factors:

  • Initial Cost: Calculate the total expenses for designing, constructing, and installing the monument sign.
  • Increased Revenue: Estimate the additional revenue generated due to the increased visibility and branding associated with the sign.
  • Cost Savings: Consider any savings from reduced advertising costs or penalties for non-compliance with signage regulations.
  • Longevity: Consider the sign’s expected lifespan and calculate its annual impact on your business. For example, our sign company is in Waukesha, WI. If you’re in the greater Milwaukee area, you’ll need to consider signs that can withstand the harsh winter conditions, wind, and more.
  • Customer Retention: Assess whether the monument sign helps retain existing customers and attract new ones over time.

Monument signs are valuable for business owners seeking to boost their ROI. While the initial investment can be significant, the long-term benefits of increased visibility, brand recognition, and cost savings often outweigh the costs. When considering a monument sign for your business, think of it as a strategic investment that will continue to pay dividends for years to come. And if you’re looking for a sign company in Waukesha, WI, or in the Greater Milwaukee Area, be sure to check out Innovative Signs!