Electronic Message Centers offer a great way to stand out from the competition. Even with the added benefits these signs offer, cost remains the main reason many businesses haven’t updated or added them to exterior signage. It is time to reevaluate the cost benefit of adding an Electronic Message Center. Costs are coming down and as a marketing tool they offer a great return on investment.
The benefits of an Electronic Message Center go beyond aesthetics. The message centers are easier and more convenient to update, especially during winter months. The computerized signs store and display different images and formats for different duration’s of time. The LED lighting allows the sign to be seen in the sunlight ensuring your marketing tool is in use all hours of the day. Frequently changing the message displayed helps catch the attention of potential customers.
Using your electronic message center as a community service will guarantee your sign does not get overlooked. Simply displaying community events, news headlines, birthdays, or time and temperature will keep people interested. A few easy strokes will help keep your message center noticed and working for your business.
If cost has deterred you from adding an Electronic Message Center please take a closer look. The added business from adding this marketing tool is sure to help the message center pay for itself.